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Latest from the blog
- Wine Brands Spend Millions on Ads. Most Buyers Still Don’t Know What to Order.Walk into any wine shop and watch what happens. Someone picks up a bottle, reads the back label, puts it down, picks up another one, and eventually grabs whatever has a nice design or a familiar region. Not because they don’t care. Because they have no anchor.No taste history. No context. No connection to the… Read more: Wine Brands Spend Millions on Ads. Most Buyers Still Don’t Know What to Order.
- The $20 Billion Problem Hiding in Plain Sight: Why Wine’s Discount Problem is Actually Its Biggest OpportunityEveryone in the wine industry knows the dirty secret: 40% of all wine is purchased using coupons and discounts. Let that sink in for a second. Nearly half of every bottle sold in the US requires a price cut to move off the shelf. For retailers, that’s margin erosion on an industrial scale. For wineries,… Read more: The $20 Billion Problem Hiding in Plain Sight: Why Wine’s Discount Problem is Actually Its Biggest Opportunity