Make wine discovery fun with interactive games, challenges, and live tastings
The future of wine enjoyment
Because wine is at its best when it brings people together.
PourPlay combines interactive tastings, playful quizzes, and challenges that not only make discovery exciting but also give you access to coupons, daily giveaways, and exclusive deals.
BY THE NUMBERS
100+
GROWING WAITLIST
NO AD SPEND OR SHARING
20 MIN
TIME SPENT ON DEMOS
AVG TIME USERS PLAYED
2
MAJOR WINERIES ENGAGED
ACCESS TO 500K+ USERBASE
20+
AI FEATURES
FROM PROFILE BUILDING TO AVATAR TASTINGS
Games & Challenges
Play our Vineyard Valley demo here and begin building your wine empire!
Learn tips and tricks before the official launch to get ahead of the game — and see if you can build the best vineyard the fastest. 🍇🍷
TWO WAYS TO PLAY
Challenges – Quick-fire mini games and challenges that deliver instant fun and instant prizes. Perfect for casual play or testing your wine knowledge on the spot.
Games – Longer, campaign-style journeys like Vineyard Valley and VitiVini where players return daily, build progress, and unlock big rewards.
Partner Wines
Exclusive deals from the wine world. Partner Offers give PourPlayers curated access to handpicked wines, bundles, and special promotions from our brand and retail partners. Each offer is integrated into the play experience, making discovery seamless and rewarding. For partners, it’s a powerful new way to reach digital-first consumers at the exact moment they’re most engaged.
How Partnerships Work
1. Onboard → Integrate your team wines/brand
2. Engage → Users discover through games
3. Convert → Track clicks, engagement, sales
4. Optimize → Real-time analytics dashboard
Live Tastings
Experience wine together, anywhere. Join exclusive live tastings hosted by our partners, with interactive tools that let you play along in real time. Whether solo or in multiplayer mode, you’ll discover new favorites, compare tasting notes, and unlock special rewards. For partners, it’s a chance to connect directly with engaged, curious drinkers through a digital-first tasting experience.
TRY THE POURPLAY APP DEMO TODAY
Step inside the world of PourPlay, where wine discovery meets play.
No forms, no sign-ups — just tap Play Demo to experience how we’re changing the way people explore and enjoy wine.
Choose from quick, interactive tastings or challenge yourself in our trivia and pairing games.
Learn, taste, and unlock your inner sommelier — all while having fun.
🎮 Play your way through our world of wine.
Practice now and get ahead of the game before our official launch!
What is PourPlay?
PourPlay is a new way to experience wine — part tasting companion, part game.
We combine interactive challenges, story-driven tastings, and discovery tools that help you uncover what you truly love — without the snobbery or guesswork.
How It Works
- Tastings that teach: Play guided tastings designed by our experts and winery partners, matching flavours, aromas, and regions.
- Mini-games that reward curiosity: Try “Wino” to practice perfect food pairings or test your knowledge in “WineIQ.”
- Your journey, your pace: Whether you’re a casual drinker or a collector, PourPlay adapts to how you like to learn and explore.
Why We Built It
The wine world can be intimidating — so we made it playful.
PourPlay makes discovery simple, social, and rewarding, helping wineries connect with the next generation of wine drinkers in a way that feels personal, not prescriptive.
Loved the demo?
Join our early access community to unlock new games, virtual tastings, and exclusive partner rewards when we launch.
Join the waitlist and get early access
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Discover More
Explore even more ways to enjoy PourPlay. From quick challenges and exclusive offers to live tastings and learning tools, each feature is designed to make wine discovery more interactive, rewarding, and fun.
Register below for updates and be one of the first to play on our official launch
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